Monday, 07 August 2017 08:49

NAPA Auto Parts Offering Promotion on Latest Industrial Maintenance Coatings

Martin Senour coatings are designed for multiple types of construction, equipment, agricultural and industrial applications; great for incremental sales.

Throughout Q3, 2017 NAPA AUTO PARTS store owners will receive special discounting on the latest Martin Senour Industrial Maintenance Coatings (IMC). IMC products will be available for every NAPA AUTO PARTS DC and jobber order for this three-month promotion, which also includes points toward the NAPA True Blue Rockin’ Riviera Maya promotion.

About IMC

Martin Senour Paints’ Industrial Maintenance Coatings (IMC) Direct-to-Metal Acrylic Enamel is a high gloss, 100% acrylic, waterborne, corrosion-resistant coating for light to moderate industrial use. IMC products are simple to use, easy to sell, and a great way to open the door to more profit. Designed for new construction, equipment, or a variety of maintenance uses, IMC can be applied directly over a variety of properly prepared substrates as an excellent protective coating.


IMC (series IM110) is a low VOC coating, features strong chemical and corrosion resistance, provides outstanding adhesion and moisture resistance and is fast-drying with low odor characteristics. 

Suitable substrates for IMC DTM Acrylic Enamel include steel, iron, aluminum, galvanized steel, concrete, masonry, wood, zinc rich primers, cement board and fiber board. It is recommended for use on a number of applications including ornamental iron, tanks and cylinders, steel fabricated parts, industrial, construction and farm equipment, metal buildings, piping, hand rails and select marine structures.

Available in 14 popular factory packaged colors (standard, safety and basic equipment), they dry to the touch in 15 to 30 minutes and are easy to apply through either brush or spray application. 

IMC products are available at NAPA AUTO PARTS, where customers value the one-stop shopping, excellent service and convenience offered by all NAPA AUTO PARTS stores.  NAPA’s reputation for strong service and positioning as a reliable source for automotive needs make IMC a natural fit.