It’s been about four years since the industry began talking about the automakers playing a larger role in helping vehicle owners after an accident---using telematics to contact the driver at the crash scene, for example, to ask if they need medical help or a tow arranged for them, or to see if they would like a referral to a nearby shop certified by that automaker.
So, you've tried it all: conventional advertising, email marketing, digital advertising---maybe you even bought a billboard or hired a plane to write your name in the sky.
With more and more consumers searching for body shops’ information online, it has become increasingly important for shops to clean up their digital presence.
Anyone who lived through the 1960s knows what a turbulent time it was politically, socially and culturally. There were some profound changes in the collision repair trade as well.
I get asked quite regularly by both shops and insurers, "What is a reasonable charge for a vehicle scan?"
From President Trump’s meeting with North Korea’s Kim Jong-un to the many tragic shootings and storms that have ravaged the United States in 2018, this year has been one of metamorphosis, altering reality and perception for many individuals.
In the U.S., there are half a million women actively looking to buy a new car at any given time.
Back in 2014, Regal Collision in Vallejo, CA, presented a completely refurbished van to the San Francisco Skate Club that is still running strong.
With the collision repair industry increasingly becoming more competitive and margins getting thinner, it’s more important than ever to negotiate better deals with industry partners, according to Eric Newell.
He's got mad skills when it comes to making furniture out of wine barrels and old wood that he finds or purchases for his creations.
“Sometimes I think pushing a repair through a collision center is like putting a bag into the security scanner at the airport,” said John Shoemaker, business development manager for BASF Automotive Refinish Coatings North America. “You put the bag on the belt and hope it comes out the other end without any complications.”
The decade of the ‘50s marked a golden era in the auto industry. American servicemen were back from the war. No longer were factories turning out bombs and bullets. It was time to build some cars that were destined to be classics---and time to introduce some new automotive technology.
We’ve all seen them on television shows, movies and of course in real life---police cruisers all smashed-up, usually as a result of an accident, sometimes sustaining collateral damage when forcing a “bad-guy” off the road, sometimes damaged at the end of a high-speed chase.