Micki Hazz Marketing in Newbury Park, CA, is a company that helps body shops and other companies to flourish in the rapidly changing world of marketing, public relations and advertising.
Auto body associations had been around since the 1940s.
Most people in the auto collision industry agree that the collision industry was born around 1946.
Liability is a hot topic in the collision repair industry. While following OEM procedures and acquiring shop insurance is a must, all policies are not created equal.
The American fleet had grown exponentially by the 1970s.
On July 13, 2018, an Ohio appellate court rejected an auto body shop’s arguments in a $105,462 case where the body shop was convicted for failing to follow OEM procedures during a repair.
When Nick Notte speaks to students across the country who are considering a job in the collision repair industry, he often shares his personal experience.
Collision repairers often ask Scott Wideman, collision program manager at Volkswagen-Audi Group, how to ensure a safe and reliable repair.
Dave Zamora decided to step away from the Bay Area and its fast-paced environment by opening Zamora Auto Body in Valley Springs, CA, almost two decades ago.
Only 25 years ago, the average body shop's marketing plan involved buying a Yellow Pages ad and sponsoring the local Little League team.
You: Hey, Mike, I keep hearing you saying we need to look up the OEM repair procedures on every single vehicle every single time. But surely you’re not talking about even the easy jobs, where we’re just replacing a single part.