Thursday, 31 January 2008 17:00

Owners Should Aspire to Operate Shops That Make Money

Written by Lee Amaradio, Jr.

I’ve always taken pride in my business. Being a business owner and being my own boss is something I not only appreciate, I cherish. Making my own decisions became important to me early on in my life, but I knew that to have the freedom I wanted in my future, I would have to earn it. Owning a business has its rewards, but there is a price to pay.


Monday, 31 December 2007 17:00

Jobs Need to be Calculated in Dollars Not Hours

Written by Lee Amaradio, Jr.

Over the years, I’ve come to know myself well. For instance, I am a poor gambler. For that reason, I don’t gamble.


Thursday, 05 March 2009 11:09

Amaradio---Keeping Quiet From Now On

Written by Lee Amaradio, Jr.

I want to start out by saying “I’m Sorry” to all of those questionable insurance companies that I have offended by my articles.

Friday, 30 November 2007 17:00

Insurers should not set standards when they assume no liability

Written by Lee Amaradio, Jr.

Today’s “industry standard” is rapidly becoming the industry substandard. This new substandard is becoming the norm and the so-called “measuring stick” that all other repairs are judged by.


Wednesday, 31 October 2007 17:00

No Such Thing As A Free Estimate

Written by Lee Amaradio, Jr.
Free estimates have been a staple of the auto body repair process for years now. Who would have imagined that from an inexpensive giveaway, estimates would become one of the most costly and cumbersome elements of the business?
Friday, 31 August 2007 17:00

Are You One of the Few Good Men?

Written by Lee Amaradio, Jr.

People often contact me asking what they can do to help fix our industry. More often, though, people contact me just to complain and tell me what needs to happen. They are more than willing to root for me, but don’t want to get their hands dirty. I can’t fix your problems alone. You need to step in and step up.

Tuesday, 30 September 2008 17:00

Amaradio--Fix Your Bottom Line

Written by Lee Amarado, Jr.

When I was a kid I used to love to get ice cream at 31 Flavors—the best, most expensive ice cream around. Normally our family would go to Thrifty Drug Store to get double dips for ten cents each. 31 Flavors was a real treat with more choices Plus, their ice cream was so expensive, we rarely went there.

Tuesday, 31 July 2007 17:00

DRPs in the collision repair industry: good or bad?

Written by Lee Amaradio, Jr.
In the beginning it was good. We all wanted them and we were lucky to get them. They helped us build mega-shops and attain success as shop owners that was never before possible. We gloated in our success and became the professionals we always wanted to be. We had more work than we knew what to do with and all was good.
Tuesday, 31 July 2007 17:00

A proposed DRP profile that is fair to all

Written by Lee Amaradio, Jr.

1.     DRP rates should be discounted no more than 10% of our door rates across the board (SB 1492 by former Senator Jackie Speier suggested this). Every time we raise our door rate we automatically raise our DRP rates.

Monday, 02 July 2007 14:52

Proactive decision-making defines the difference between success and failure

Written by Lee Amaradio, Jr.
    As businessman we are forced  to make decisions everyday. Some we like. Some we don’t. Nevertheless, we must make them. I like to purchase new equipment but I hate to let an employee go.