I’ve always taken pride in my business. Being a business owner and being my own boss is something I not only appreciate, I cherish. Making my own decisions became important to me early on in my life, but I knew that to have the freedom I wanted in my future, I would have to earn it. Owning a business has its rewards, but there is a price to pay.
Today’s “industry standard” is rapidly becoming the industry substandard. This new substandard is becoming the norm and the so-called “measuring stick” that all other repairs are judged by.
People often contact me asking what they can do to help fix our industry. More often, though, people contact me just to complain and tell me what needs to happen. They are more than willing to root for me, but don’t want to get their hands dirty. I can’t fix your problems alone. You need to step in and step up.
When I was a kid I used to love to get ice cream at 31 Flavors—the best, most expensive ice cream around. Normally our family would go to Thrifty Drug Store to get double dips for ten cents each. 31 Flavors was a real treat with more choices Plus, their ice cream was so expensive, we rarely went there.
1. DRP rates should be discounted no more than 10% of our door rates across the board (SB 1492 by former Senator Jackie Speier suggested this). Every time we raise our door rate we automatically raise our DRP rates.
We are involved in a game with the insurance companies and we are on the losing team. I call it a game because the collision industry operates like no other business model I know of. Insurance companies wouldn’t play this game from our point of view. Let’s switch sides and put the shoe on the other foot.