Twitter You Tube Facebook Autobodynews Linked In

A couple of months ago, I wrote an article on "Funding Risk." Most shop owners want to grow their business, but in today's economy, it seems a bigger concern is simply not going backwards -- growing smaller. Taking risks to grow seem doubly dangerous when just surviving is difficult. Nevertheless, it is vital to keep growing, and finding the resources to grow may be easier than you imagined. 

Thursday, 31 July 2003 17:00

Profit centers — confusing or vital?

While doing a marketing analysis for Phil Horn at Village Auto Body Works in Westbury, New York, I was surprised to learn that mechanical work was preferred to body work in Horn's area. After all, in California very few body shops have a full-fledged mechanical shop because that service is considered to be relatively unprofitable. 

Sunday, 31 August 2003 17:00

Address your burn out by setting new goals

Written by Tom Franklin
"If you don't know where you're going, you'll end up somewhere else."

                                                                        - Yogi Berra

Friday, 31 October 2003 17:00

Why thank you works so well

Written by Tom Franklin
"The deepest principle of human nature is the craving to be appreciated."

         -William James

Sunday, 30 November 2003 17:00

Failing to get a response can cost you

Written by Tom Franklin

I recently stopped by a shop that was caught in an awkward dilemma. A customer's car had been completely repaired and repainted - at least so it seemed.

Wednesday, 31 December 2003 17:00

Re-structuring for renewal

Nature provides us with many wondrous examples of renewal. The snake sheds his skin and appears with a new one. The caterpillar morphs into a colorful butterfly. In fact most of the cells of the human body are gradually replaced over a period of about seven years. As we once again move into a new year, perhaps it's time to renew and re-create a powerful forward thrust to gain new or better or more profitable business.
Saturday, 31 January 2004 17:00

Dare to double your business in 2004!

"In the long run, men hit only what they aim at."

                 -Henry David Thoreau, 1854                                   
 

We recently had an unpleasant experience with a service provider. It wasn't that his work was bad. He was a good craftsman, with state-of-the-art tools and equipment. The quality of his work was good, but he lacked the most important quality we all look for when we choose someone to serve us: trust. 

Reactive (adj.): Tending to be responsive or to react to a stimulus; characterized by reaction. 

Wednesday, 30 June 2004 17:00

Start marketing early and follow through

From time to time, a client calls me to say business is way down. He needs to do some powerful marketing and sales right away! This is already a silly request because, in general, marketing efforts take time to develop and to realize a result. The best time to market is when you don't really need the business. By the time you're desperate for more business, it's usually too late.