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Friday, 15 January 2021 19:47

NABC Leadership Shares 2021 Outlook

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Newly-elected Chairman Clint Marlow joined President and CEO Bill Garoutte to discuss NABC’s outlook for the new year. Newly-elected Chairman Clint Marlow joined President and CEO Bill Garoutte to discuss NABC’s outlook for the new year.

Index

...their support demonstrates the relevance of what we bring to the table and the value we’re adding to the industry.”

 

Some of that relevance and value can only be experienced by participating in the NABC initiatives.

 

“Shops that want a robust marketing plan for 2021 only need to join NABC,” Garoutte said. “Host every firefighter in your area, and train them on how to extricate people, or do a NABC DDI program for a local school. Some shops have completed 10-15 NABC Recycled Rides and make that a big part of their marketing plan.”

 

“It’s a no-brainer,” he continued. “For a $500 annual membership, you gain access to all three of these initiatives and the full support of our staff to help you execute the programs you choose.

 

"It’s a marketing plan in a box---we’ll find the vehicles, work with the charities, and help gift the vehicle when you’ve completed the repairs; we’ll even coordinate with the media if you want."

 

The secret to the success of the NABC programs is engagement.

 

“We seek partners’ input and feedback to continually refine our products and programs,” Garoutte explained. “As long as we do that and keep them engaged, we’ll continue to be relevant.

 

"We celebrated our 25th anniversary in 2020, but we miss hosting our golf fundraisers. There’s a lot of camaraderie that occurs on the course, and if conditions are safe and it can be done responsibly, we’re looking forward to being able to do that later this year.”

 

For more information on NABC and its initiatives, visit nationalautobodycouncil.org.

 

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