Chasidy Rae Sisk


Chasidy Rae Sisk is a freelance writer from New Castle, DE, who writes on a variety of topics.

She can be reached at crsisk@gmail.com.



Friday, 30 October 2020 15:32

Set Yourself Up for 2021 Marketing Success with Shop Marketing Pros

Written by
Kim Walker Kim Walker


Most importantly, know your target audience; who are your ideal customers, and how can you capture their attention?


“Once you know who your audience is, figure out how to present yourself as a guide that’s going to solve the customer’s problems,” Walker advised. “Set time aside to develop your marketing plan; the more often you meet with yourself, the shorter each meeting can be!”


After determining what you want from your marketing plan, it’s time to develop an action plan. To accomplish your goal, break it down into smaller, quarterly actions, and determine which tactics will be needed at each stage.


Establish your core message, and take a look at your calendar to make specific plans for the slower times of the year.


If you want your marketing plan to succeed, you need to get everyone on board. Educate your team to make sure they know what’s going on and understand their part in it.


“Each employee is an extension of your marketing team,” Walker stressed.


“Out of sight, out of mind,” Walker pointed out. “Make it visible so everyone can see it. Put your goals on display. Include quarterly benchmarks, and have a monthly meeting to discuss the goals and your progress.”


Once you’re ready to make it happen and implement your marketing plan for 2021, break your quarterly goals down to weekly action plans.

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