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Monday, 27 April 2020 18:43

State of Automotive Dealer Panel Provides Key Takeaways and Tips for Helping Business Survive COVID-19

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The State of the Automotive webinar was co-hosted by Facebook Automotive, IHS Markit and Dealers United. Left to right are Brent Parres, partner manager at Facebook Automotive; Drew Cameron, tier III automotive marketing for IHS Markit; and Peter Petersen, CEO of Dealers United.  The State of the Automotive webinar was co-hosted by Facebook Automotive, IHS Markit and Dealers United. Left to right are Brent Parres, partner manager at Facebook Automotive; Drew Cameron, tier III automotive marketing for IHS Markit; and Peter Petersen, CEO of Dealers United. 

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Parres recommended proactively thanking essential workers on social media platforms.

 

“Show you care about the local community as much as you care about your business. Recognize the key people in the community who are helping us get through this,” he said.

 

Focus on improving customer communication and process enhancements, and start to prepare marketing plans for recovery once the market shifts. Focus on business continuity in the short term, but make changes that are needed to establish sustainability.

 

“When this is over, we need to be standing," Renaud pointed out.

 

“This is about getting our business through this, together as a team, and being able to reassemble together,” Sight added.

 

Parres urged business owners to focus on the bounce-back.

 

“Display you care, be empathetic and support the community," Parres said. "Prepare your business operations and your marketing plans for a recovery path. Look at driving structural enhancement for the long-term. What can we adopt today that will also benefit us in the future?”

 

As the webinar concluded, Petersen added a final thought.

 

“Focus on your people, both employees and customers. This isn’t about business-to-business marketing or consumer marketing; this is about human-to-human marketing, and that’s what this industry is built on," Petersen said. "Let’s get back to what things are really about, our people.”

 

To watch the webinar replay, visit stateofautomotive.com.


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