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Friday, 24 April 2020 19:46

Tips for SEO and Taking Great Photos from Shop Marketing Pros

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As a result of the economic issues related to COVID-19, many shops are experiencing reduced volume. Industry experts recommend shops take advantage of the downtime by working ON their business, instead of IN their business.

Shop Marketing Pros released two videos to provide tips for Search Engine Optimized (SEO) writing and taking great photos.

 

Sharing a template he uses when writing SEO content for clients’ blog posts, Brian Walker, who co-owns Shop Marketing Pros with his wife, Kim, said he’s a “big proponent of teaching the how."

 

"This is something you can learn to do, instead of having someone else do it for you," Walker said. "This template is a starting point for on-page SEO to help people who want to know how they should use a keyword or phrase, where to use it and how often to use it.”

 

The title at the top of the blog post should use an H1 heading and begin with the keyword.

 

Next, an H2 subheading should begin with a modifier that describes the keyword, followed by the keyword. An example of a modifier would be “best,” turning a keyword of “collision shop” into “best collision shop.”

 

From there, sections of content should be broken up by H3 headings, some of which should include the keyword.

 

In the post’s content, the keyword should be included in the first sentence and repeated in the second paragraph, along with an internal link.

 

“Don’t always link to your homepage because that becomes redundant," Walker warned. "Instead, link to another post talking about a related subject that’s mentioned in this paragraph.”

 

When it makes sense, Walker recommended including an external link to an authoritative, non-competing website, such as SCRS or Wikipedia.

 

“It’s not important where an external link is placed within the content, and it’s not absolutely required,” Walker said. “Don’t force external links; just use them where they make sense, placing them here and there throughout the website.”

 

Bulleted lists should be preceded by H3 or H4 headings when logical, and the keyword should be reiterated in the last sentence.

 

When optimizing a page, a post of 500 to 750 words is a good place to start, according to Walker, who acknowledged, “A higher word count may be necessary for shops located in highly competitive markets.”


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