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Stacey Phillips

Stacey Phillips photoStacey Phillips is a freelance writer for the automotive industry based in Southern California. She has 20 years of experience as an editor including writing in a number of businesses and fields.


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Tuesday, 01 May 2018 19:40

The Best Body Shops’ Tips: 10 Steps to Collision Repair Success From VECO Experts

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5) Are SOPs used the way they are designed?

6) If you are using SOPs the way they are designed, do they work? 

7) Gross profit/net/expense percentage

Olson said it’s very important to a shop’s success to understand these three basic principles---gross profit, net and expense percentage.  

8) Days to repair (keys to keys)

Keys to keys is the total amount of time the car is at the shop---from the time it is dropped off until it is picked up. 

“A lot of people call this cycle time, but it’s not,” said Olson. “It’s how long the car is there. A car might be there for a week before it is touched.”

9) Cycle time or touch time

This includes the time the vehicle enters production through the day it is ready for delivery.

10) Safety

Olson asked webinar attendees how many of their technicians wear safety glasses in the shop. 

“You can talk about safety all you want, but you need to demonstrate it in your shop,” he said. In addition to wearing safety glasses, he said safety includes a Material Safety Data Sheet (MSDS), training plans, safety meetings and respirators.

“People have different concerns in the shop and every business runs a little differently,” said Olson. 

Rather than trying to focus on changing everything, he recommends picking one or two items and working with technicians to address them to be successful. 

“Take it one step at a time,” he said. “Everything has to go in a process. You can’t do it all at once.”

To watch a replay of this webinar, visit All registered attendees will automatically be notified of upcoming Elite Educational Webinars held each month. 

For more information about Elite Body Shop Solutions and to sign up for the next monthly webinar, email

For more information about VECO Experts, LLC and the 10 steps to quality collision repair, call Mark Olson at 206-771-2111.

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