Hidalgo pointed out that the Chrysler corporation has a Parts Specifying hot line for dealers to use when

Folsom Lake Dodge Parts Department maintains a pristine, professional fleet of trucks

they have a problem, but Bielert's team rarely needs it. "We have probably run into almost every contingency. Other dealerships come to us for help," he said.

One satisfied customer is Vince Bertolucci, owner, Bertolucci's Body and Fender Shop. "The team at Folsom Lake Dodge offers us prompt service - and they go out of their way to please their customers. They take care of any problems that may arise and give the best deal in town. We have been long time customers, with the Dodge dealership being our primary source of Chrysler parts. I want to thank them for the excellent service they give us day in and day out."

One of top twenty in the country

Folsom Lake Dodge's success has brought them recognition from Chrysler as one of the top twenty dealers in the country. This acknowledgment comes with the ability to price match an entire estimate - allowing the body shop to use all OE parts at reduced prices.

The dealership keeps its name in front of consumers with its community activities. It sponsors Mopar in the Park, golf outings, and platinum sponsorship of a canine trail to benefit the police department. Rather than having kids sell candy, Hidalgo offers packages of oil changes that kids can sell to raise funds for schools and other organizations. "It is actually a meaningful purchase - a lot healthier than candy and people get to know us this positive way," he explained.

    Furthermore, the dealership supports charities such as the Make-A-Wish Foundation, juvenile diabetes, and cardiac research among others. And they sponsor a Pop Warner football team for five-year-old boys and girls.

Each morning starts out by loading the trucks for deliveries stretching out 100 miles in all directions.

People business

Hidalgo is proud of the business and it shows. The surroundings are bright and clean, providing an excellent environment to work in. "This really is a people business," he continued. "Pretend you are in Disneyland. People believe what they see.

"Any business is relationship driven, especially when you are selling to somebody. These customers could buy anywhere at similar prices. We pride ourselves on having the right relationships. The image we present makes customers see the parts they receive as quality items. Our drivers are in uniform. The trucks are washed daily. This is not a rag-tag team.

"Moreover, we keep our name out there with a number of promotional items, some provided by the manufacturers. And, of course, there is no substitute for personal attention and that is what Al and his team provide."