Most marketing is simple and repetitive

One final reason for bringing in outside help is the tedious nature of most marketing activities. Shop personnel in a busy shop are used to a certain amount of pressure and challenge in their jobs. Estimators whose main activity is writing the estimate, selling the job, finding necessary parts, keeping the customer informed, and pushing through numerous delays to get a job out on time, may find it dull work to go digging through the phone book or on-line Yellow Pages for promotional contact names and addresses. But this is the kind of repetitive activity that is needed to keep a constant outflow of marketing information.

When the right person is found who can focus 100% on keeping the marketing going, it becomes possible to put in place a well-designed assembly line kind of system (if you need help, please contact me). When that system is in place and worked on a regular basis, it will not only keep the promotional information going out, but will also keep a steady flow of work coming in to the shop.

Tom Franklin has been a sales and marketing representative and consultant for forty years and is the author of the books, ?Business Battlefield Marketing for Body Shops,? ?Tom Franklin?s Top 40 Marketing Tactics for Body Shops,? and ?Strategies for Greater Body Shop Growth.? His marketing company now provides marketing solutions and services for body shops and other businesses. He can be reached for questions or comments at (323) 871-6862, by fax at (323) 465-2228, or by E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it