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Would Your Shop Make a Good SHOP SHOWCASE Story?

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In addition to providing over thirty-five years of collision industry experience, CollisionMax has eleven locations, seven in Southern New Jersey and four in Southeastern Pennsylvania. Yet, they do not credit their convenient locations or years of professional experience for their success. Their formula for success is proudly displayed on the company’s website: “We’re collision experts, but we never forget our most important job is keeping customers happy and informed.”

Last modified on Tuesday, 01 May 2012 20:17
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Class Auto Center in Long Beach, California is aptly named—truly a first class operation. This 15,000 square foot shop stands out like a beacon to L.A. traffic on the 405 Freeway. The facility was built from the ground up in 1990 by owner Ray Neveau.

To view a PDF of this article please click HERE.

Neveau’s first shop was a very small two-bay shop in a dead end alley in Long Beach, however his impeccable reputation brought customers to his door. Erik Sumen was a ‘surfer’ kid who loved cars and knew of Neveau’s reputation, being very much in awe of him. Erik was fixing jet skis at home in his garage, when he found Ray Neveau in his little shop in the alley. Erik eagerly went to work for Ray as the ‘donut boy.’ Neveau then built Class Auto Center and their relationship has built this business to where it stands tall today.

This unique, upscale repair facility does all the estimating, bookkeeping and management of the operation upstairs. As you walk into the hi-tech waiting room, customers are welcomed by a customer service representative and seated in a quiet and clean environment, while the business of running this business is done up stairs. Even parts are managed upstairs and moved by a freight elevator that ascends to the parts room and descends into a corner of the production area.

There are no Direct Repair Relationships with insurance companies at Class Auto Center. They have strong relationships with their dealership partners and take excellent care of their mutual customers. This shop pays close attention to all details and they have a high customer return rate.

Last modified on Thursday, 22 March 2012 19:58
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Spanning four family generations and in business for nearly 50 years, Rich’s Auto Body in Merced, Calif. has seen the automotive collision industry change and re-invent itself more than just a few times over the decades.

To view a PDF of this article please click HERE.

Leonard Rich, Jr., who will turn 80 this year, is the founder and still the driving force behind this large operation. Rich, Jr.’s son, Leonard Rich III (age 55), is the shop’s general manager and his son Joseph (age 29) works by his side while they run a 50,000-square foot body shop that also includes a towing company, car museum, upholstery division, car restoration business and a vehicle detailing business.

Rich's Auto Body, Inc. was founded in the summer of 1964 by Leonard Rich, Jr. after learning the industry while working at his father's body shop in Ambridge, Pennsylvania for seven years. In 1962, Rich, Jr. moved to the west coast to join his father’s relocated shop.

“I drove one of my father’s old two trucks to California from Ambridge,” Rich, Jr. said. “My dream was to be a doctor and I wanted to pursue it, but then one day my mother told me, ‘One thing you can do is fix cars, so go do it! Plus, your grades aren’t good enough.’ That was the best advice I ever got. Two years later I decided to try and make it on my own, so I opened my own shop.”

Last modified on Thursday, 22 March 2012 19:57
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LeMans Body and Paint was started in 1959 by Lyman Beetley as a small used-car dealership and collision repair shop in Santa Monica. Tragically, he passed away in 1964 at the too-soon age of 54. When his sons, Richard and Robert, took over the business when they were just teenagers in 1964, they pushed the business more towards the collision repair work and slowly phased out the used car sales over the next few years.

To view a PDF of this article please click HERE.

In 1974, the brothers purchased the building north of the original lot, and then the building south of it in 1980. This created a private office space for managers as well as an expanded paint area.

Richard’s children, Kim and Kirk, and Robert’s sons, Bill and Ed, took over the business in the late 1980s and still manage it today.

According to Kirk, in the early 70s his father and uncle were the first guys in the area to really take their shop to the next level, with a polished reception area and a strong emphasis on customer service—requiring all personnel to dress in a business professional attire. They also built in some achitectural flair to the new building which earned them a city of Santa Monica beautification award. Putting in the extra effort helped bring their business and the industry as a whole from the “local garage mentality” to an important service business in the community.

When the third generation took over the business DRP relationships were just starting to heat up, so the group took an aggressive approach towards insurance contracts and rapidly expanded the business. They added a second location in Los Angeles in 1999 and a third in El Segundo in 2007. The family also brought in long-time family friend Ross Kulkin to help manage the business. Ross had spent 10 years on the insurance company side and was able to add some great perspective to the group.

Last modified on Thursday, 22 March 2012 19:48
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County Line Auto Body in Howell, NJ, has been a successful shop for nearly thirty years, but recently they have made several major improvements to the business.

To view a PDF of this article please click HERE.

Founding owner, Gary Gardella Sr. is putting his faith in his two sons: co-owners Rich Gardella and Gary Gardella Jr. His close connection with his sons has led to some major decisions in the business designed to benefit County Line Auto Body and their customers.

In 1982, Gary Gardella Sr., along with a partner, opened County Line Auto Body as a two-bay shop that literally had been converted from a chicken coop. From the very beginning, Gardella and his partner had high expectations, working hard to show local customers through their dedication and determination that they would provide quality auto body repairs, despite the shop’s chickenish appearance. Over time, the coop shop expanded, and new employees were hired as customers shared their experiences, leading to repeat customers and new clientele.

Some years later when Gardella and his partner split up, Gardella dedicated even more time and energy into his business; however, it was difficult to run a thirty-man operation with little management to draw upon. Luckily, his two sons decided to join the business in 2001. Rich Gardella, 24 at the time, was finishing college, while Gary Jr., at 21, was working in the shop. Both young men had spent years around the business, working for their father after school and during their summers. Between the paint and detail shops, they understood the basics of the business. Rich attended school in order to learn estimating, while Gary Jr. took on the role of production manager.

Last modified on Thursday, 22 March 2012 19:46
Thursday, 23 February 2012 17:11

Prestige Auto Body in NJ—A Non-DRP Thriving in a DRP World

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Prestige Auto Body in Garwood, NJ always strives for excellence in their repairs and customer service. Owner Sam Mikhail’s efforts were recently brought to light when he was inducted into the AASP/NJ’s Hall of Fame in November, 2011.

To view a PDF of this article please click HERE.

About this, Mr. Mikhail states “It was a surprise to me. I’ve been on the board for a long time, but I am a minority shop when it comes to DRPs. I’ve been active and vocal when it came to DRPs and steering so I know I am not the most popular guy among the DRP shop owners, so for me to get the award never came across my mind. I appreciate the honor and the people that nominated me. I know that my effort and hard work did not go unnoticed.”

He is also happy with the fact that several local newspapers published the story where consumers can see that he practices what he preaches. Sam Mikhail attends the AASP/NJ tradeshow every year because he feels it offers great information about the industry.

As a veteran in the auto body industry, Sam Mikhail sees many negative trends occurring lately. Because shops are being squeezed by insurers resulting in a lot of shortcuts and the use of inferior parts and materials, bad repairs are predominant in the industry. Many insurers overlook procedures that need to be done, changing or altering data to fit their needs. Because of this, he believes many existing shops will go out of business.

Last modified on Thursday, 23 February 2012 17:34
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Checker Auto Body in Huntsville, AL is a small, neighborhood shop with a big reputation for quality and customer service. They like to know their customers by first name, and they offer pick-up and delivery services, especially for their older customers, demonstrating their dedication to helping members of the community. Their website offers a shop “dedicated to providing the Huntsville, Alabama community quality body repair with the emphasis on integrity, honesty and value.”

To view a PDF of this article please click HERE.

The shop was founded in 2007 by Steve Locascio, Bill Goebel and Alan Andriakos when they purchased a long-running body shop after the owners decided to retire. Checker Auto Body has since built a reputation for quality repairs, superior customer service and dedication to the community. Their website is filled with information to assist the consumer needing a body repair. For starters, it informs customers that they are able to choose the body shop where they want to have their vehicle repaired and do not need to allow the insurance company to choose for them.

Checkerautobody.com offers information about how auto body shops work, what to do at the scene of an accident and how to ensure great customer service from an auto body shop. They also offer free estimates and advice to consumers who have been in an accident.

Additionally, the website details the specifics of how they determine what repairs are necessary and what they offer with their collision repairs, frame repairs, automotive painting, auto rebuilding, doors/windows and fleet body repair services. “Performing repairs to the highest possible standards, with absolute integrity, while meeting demanding timelines are the founding principles of the Checker Auto Body Repair business”, according to their website.

Last modified on Thursday, 23 February 2012 17:33
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When you’re painting a substantial number of luxury cars every month in eight locations and many of them are top-name brands such as Bentley, Jaguar, Porsche, BMW, Mercedes-Benz and Aston Martin, you need to use the finest equipment and products available. By working with the best companies, hiring the best people and committing to best practices, Global Collision in Colorado is very happy with Garmat USA, a leading manufacturer of ecologically responsible, competitively priced, and code compliant paint booths, paint mixing rooms and vehicle prep areas.

To view a PDF of this article please click HERE.

Global Collision’s Chief Financial Officer Tim Bator respects the Garmat booths for their reliability, versatility and easy maintainability, he told Autobody News.

“We’ve established a great relationship with Garmat over the years. We have their downdraft booths and their regular paint spray booths in all of our locations. In the past eight years, we’ve purchased a total of 16, so we’re obviously committed to Garmat and appreciate their quality, service and support.”

The 3000 Series spray booths that Global Collision uses are Garmat’s top-of-the-line downdraft spray booths. “We wanted superior airflow and the best lighting we could find. With ten foot-wide doors and a 27 foot cabin, it’s easy to get even large cars in and out of the booth.”

Being proactive about maintaining and regularly servicing his Garmat equipment is a big endeavor with so many locations, but Bator knows the importance of doing it right. “You’ve got to take care of your paint booths, just like you do with your car. We perform our scheduled maintenance on all our paint spray booths on a monthly basis, to ensure the longevity of the equipment. We expect 20-25 years of service out of these Garmat paint spray booths, so it’s a big investment and we want to protect it.”

Last modified on Thursday, 23 February 2012 17:32
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FCC Collision Centers, a multi-shop operation with three locations in Mountain View, Milpitas and Sunnyvale, CA, started in 1975 when Adam Piper decided to start his own business. A repairman at the time, he purchased the locations in Milpitas and Mountain View and ran those until 1996.

To view a PDF of this article please click HERE.

Then he decided to sell both of those locations to now-infamous group called M2 Collision Care Center, while maintaining ownership of the buildings the businesses were in.

Then in 2005 M2 went bankrupt and since his two sons, Matt and Jason, were working at other collision repair centers in the area, Adam asked them if they’d go into partnership with him on the two stores. Now Matt currently manages the Mountain View location and Jason manages the Milpitas location; they both manage the new Sunnyvale location.

“We worked really hard the first couple of years to build the businesses back up,” said Jason. M2 had burned some bridges in the industry before going out of business and the buildings also needed some repair, so the trio worked hard for the first few years to get the business to where it is now.

During the economic recession in 2008 and 2009 the Pipers had to ride the slow economic wave just like the rest of the industry.

Last modified on Thursday, 23 February 2012 17:32
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From the moment I came across the Body Shop of Athens’ online, I could tell there was something special about this shop. Their offer of insider tips, latest news updates and the detailed description of the repair process hinted at a shop dedicated to educating the customer and keeping current in the industry, but I had no idea how dedicated owners Carl and Carla Colquett also were to their Georgia community and the environment.

To view a PDF of this article please click HERE.

In November 2008, the Body Shop of Athens in Athens, GA, was the first in their market to convert to a waterborne paint system. They also recycle all paper, plastic, cardboard and metal materials, providing recycle containers for each employee, and they have three separate dumpsters to accommodate their efforts, including one that is made of recycled materials itself. The Body Shop of Athens volunteered to be the first shop inspected in their area for 6H compliance, and Carla sat on the EPA/EPD Stakeholders Federal 6H Rule Committee for the state of Georgia, representing the collision industry segment. Carl and Carla also support local green energy expos by hosting a booth to explain waterborne paint and recycling.

The shop shows its community efforts in many ways. In addition to sponsoring and donating to many organizations, such as Junior League of Athens, Athens Area Cancer Auxiliary and Business Network International, they also sponsor their local Boy Scouts and Food 2 Kids organizations. They participate in Toys for Tots as well and are in collaboration with the State Police for free child seat safety checks at their shop. They offer free meeting space in their conference rooms to the community, and they subsidize space for the International Office of Women to the World, where Carla also serves as a board member.

Last modified on Tuesday, 30 November 1999 00:00
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A1 Grand Auto Body of Garden City Park, NY focuses on family oriented business onquality repairs. This emphasis on quality dates back to owner, Brian Hogan’s early interest in auto body repair. When customers hand their keys over to Hogan, he wants them to know and be confident that they are putting their vehicle in the hands of a man who has been working on cars for most of his life and whose passion for automobile restoration guarantees their car will leave the shop looking much better than when they drop it off.

To view a PDF of this article please click HERE.

When his staff is short-handed, Hogan is always eager and willing to pick up the tools to help restore his customers’ vehicles. His children are following in his footsteps as he did in his father’s. Hogan’s daughter, Ariel, works in the front office, and his son, Joseph, will begin working for his father later this year as part of a work-study BOCES program.

In fifth grade, Brian Hogan would take a bus to his father’s shop after school in order to sweep the floors and park cars. The ten-year-old found the job very exciting. A year later, he learned to sand body surfaces, and this was followed by his first real project.

At the age of thirteen, Brian Hogan purchased his first car, a Cutlass Supreme, for $50. He spent a lot of time on that car, ultimately changing the color three times. Hogan recalls, “I made it my perfect first car. That was my project car.” Since then, Hogan has owned hundreds of cars. One of his best memories is helping his son restore a 1999 Ford Mustang with front-end damage to the point that it won Best in Show at a competition in Commack, NY. He also rebuilt a Chevy Corvette and an early-model Mustang for the Fraternal Order of Police as touring vehicles for their anti-drug and anti-DWI campaigns, complete with custom paint jobs.

Last modified on Tuesday, 30 November 1999 00:00
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