Matt Edmonds, vice president of Tire Rack www.tirerack.com, America’s largest independent tire tester and direct source for tires, wheels and performance accessories will be at the upcoming SEMA Show in Las Vegas to gauge and evaluate the pulse of the industry as a whole on Monday Nov. 2nd – Thursday Nov. 5th.  As a result of the worst recession in decades, several major tire manufacturers are unable to attend this year’s show as you know.  What does this mean for the industry as a whole and what’s new at the show despite several manufacturers not in attendance?

Tire Rack works with every OEM tire brand, leading performance brands and will have an impartial take on what’s new, hot, not so hot, troubled or just plain silly at SEMA this year.  I can have Matt Edmonds available to comment and feed you content pertaining to:

Tire Industry Pulse  - apprx. 10 of the major tire brands will not be exhibiting this year, what does this mean for the industry? Which manufacturers are left to steal the limelight at the show?

Lean and Green - top 5 new green products (Tire Rack just completed a low rolling resistance tire test which could be a possible hook for you as well?).  So what products are new and exciting in this category?  With consumer interest focusing on reducing fuel consumption and being eco-friendly, tire manufacturers are scrambling to develop ‘green’ products that appeal to their concerns and new CAFÉ standards. 

Winter Travel - should you be discussing winter travel, Matt can discuss the winter tire and accessories options at the show.