Keenan President and COO Michael LeVasseur has announced that Brent Morgan has won the Keenan Auto Body jingle contest. His slogan of "We Gotchya!" will begin airing as a fully produced TV commercial on several Philadelphia-based networks in October. The jingle contest was a marketing initiative that aimed to bring the body shop's Facebook community of nearly 2,400 users together, said LeVasseur. Since the contest ran, the number of Facebook "likes" has increased to more than 3,200. Morgan's jingle was selected by four Keenan corporate employees from 26 entries. Each entry was evaluated for originality, composition, creativeness, melody and lyrics.