AkzoNobel Schedules U.S. Launch of Wanda Waterbase Basecoat SystemWritten by Staff
With a successful launch into the Canadian collision repair market segment in February, AkzoNobel’s highly anticipated Wanda Waterbase basecoat system will be available to the U.S. collision repair industry in early second quarter, 2011.
Built on Wanda’s core proposition of simplicity, color and value, the new Wanda Waterbase basecoat system provides an easy-to-use, low VOC option that helps make the process of “going green” easier than ever―and at an affordable price point. Offering simplified mixing ratios, segment-leading color documentation, and “right-the-first-time” color matching capabilities, Wanda Waterbase is ideal for use on small repairs, or total re-sprays.
“We’re very excited about what this system brings to U.S. collision repair professionals because it delivers the same great simplicity, color accuracy and value that our Wanda products are known for,” said Mark Rapson, AkzoNobel’s Business Manager of Trade Brands, North America. “This means body shops can be confident in achieving compliance, without compromising the performance they depend on. And with fewer components to worry about, they’ll also save on inventory costs.”
The Wanda Waterbase basecoat system is easy-to-use and versatile―virtually eliminating the complexities associated with many compliant systems. For example, the Wanda Low VOC Primer/Sealer offers great color holdout, filling and sanding properties, and very good adhesion to substrates―but it also doubles as a wet-on-wet non-sanding sealer, producing a uniform surface for topcoat. The Wanda Waterbase basecoat is super easy to apply and provides terrific blendability and coverage, precise color match, and a consistently smooth, uniform finish. And, the fast-drying Wanda Low VOC Clear delivers excellent appearance, durability and gloss retention.
Doug Holmberg, AkzoNobel’s Aerospace and Automotive Coatings Director of Sales, Vehicle Refinish, North America adds, “The Wanda Waterbase system is a perfect complement to our family of waterborne brands and represents another great example of AkzoNobel’s commitment to providing the collision repair industry with product options that are tailored to their needs.”
For more information about the full range of Wanda products and color tools, visit our website at www.wandarefinish.com. Be sure to follow Wanda on Twitter at http://twitter.com/wandarefinish and Facebook at http://www.facebook.com/WandaRefinish?v=wall&ref=ts&sk=wall, to find out about upcoming Wanda events and activities.