Columns

Columns (746)

We feature some of the best columnists in the industry including Toby Chess, Rich Evans, Tom Franklin, Mike Causey, Dale Delmege, Walter Danalevich and Lee Amaradio.

We have contributing writers from different regions of the country: Ed Attanasio, David Brown, Chasidy Sisk and Rachael Mercer.

We also have guest columists like Richard Steffen of the CRA, and David McClune from CAA.

Collectively they represent a unique perspective with hundreds of person-years of experience. Let us know what you think, by posting responses to their columns.

 

Children categories

Lee Amaradio (41)

Lee Amaradio, Jr. is the president and owner of “Faith” Quality Auto Body Inc. in Murrieta, California. Lee is president of the Collision Repair Association of California (go to CRA at their website ) as well as an advocate for many other industry groups. He can be contacted at lee@faithqualityautobody.com

To read Lee's columns prior to last January search "Amaradio" on this site from the home page

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Hey Toby! by Toby Chess (42)

Toby Chess is an I-CAR program instructor, Training specialist, and former salvage yard operator. Toby is universally known in the collision industry for his work with first responders and advocacy for body shops and consumers. He can be reached at tcspeedster@yahoo.com

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David M. Brown (6)

David M. Brown is a native of Philadelphia who has lived in Arizona for 30 years. He writes about subjects he is passionate about, including the car industry. A father of two, he is mentored by his border collie/pointer, Haylie, who is much more concerned with thrown tennis balls than with a beautifully repainted Aston Martin.

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Dale Delmege (4)

Dale Delmege has a wealth of industry experience and shares his management tips by answering questions in this column. Dale has been Collision Industry Conference Chairman 1999–2000 and is a Lifetime Member (since 2001) of the Society of Collision Repair Specialists (SCRS). He is also a National Auto Body Council Founding Member and Director; a CIECA. Founding Member, Director, and Chairman.

ASK DALE at DaleSR@cox.net.

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Gonzo Weaver (32)

Scott "Gonzo" Weaver owns a Tulsa Auto Electric Shop and has a knack for telling true stories of his adventures in auto repair. The following short stories are excerpted from his book, "Hey Look! I Found The Loose Nut", which provides a Good Laugh for Mechanics of Any Age. For more information, Contact Scott Weaver at Gonzosae@aol.com and see his website at www.gonzostoolbox.com.

You can purchase his book from Amazon at: Hey Look, I Found the Loose Nut

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Tom Franklin (111)

Tom Franklin has been a sales and marketing consultant for forty years, specializing in automotive and auto body. He has written numerous books and provides marketing solutions and services for many businesses. He can be reached at (323) 871-6862 or at tbfranklin@aol.com.

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Stefan Gesterkamp (10)

Stefan Gesterkamp is a  Master Craftsman and BASF representative who has been in the automotive paint industry for 27 years. He started his career in a custom shop before turning to collision repair. Stefan graduated from the University of Coatings and Colorants in Germany and is the author of “How to Paint Your Show Car.” You can order Stephan's book from Amazon. Contact him at: stefan.gesterkamp@basf.com

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Mike Causey (10)

Mike Causey is a consumer advocate and lobbyist for the Independent Auto Body Association (IABA) and healthcare groups, as well as Organic farming and Healthy Eating. Mike is a writer and speaker on numerous consumer issues and legislation. Contact him at: Causey & Associates, P.O. Box 16725, Greensboro, NC 27416 Email: gocausey@aol.com  Phone: (336) 210-1947

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Dan Espersen (12)

Dan Espersen is ALLDATA® CollisionSM Program Manager. Dan is a Gold Pin Member of the Collision Industry Conference (CIC) and holds an AA Degree in Automotive Technology. He has 17 years of experience in the collision industry and 17 years of experience in the automotive industry.

Dan writes the ALL OEM INFORMATION semi-monthly column with Tom McGee, who writes the alternate month.

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Tom McGee (9)

Tom McGee is National Account Manager for ALLDATA Collision. He has had a long career with I-CAR, including as President & CEO. Tom is an ASE certified Master Collision Repair/Refinish Technician. He has also run his own collision facility and been a career and technical school instructor. He can be reached at Tom.McGee@alldata.com. For other Tom McGee articles in Autobody News, go to:
http://www.autobodynews.com/tom-mcgee/index.php   —   JEFF WEBSTER is an ALLDATA Technical Writer.

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John Yoswick (148)

John Yoswick is an automotive freelance writer based in Portland, Oregon, who has been writing about the collision industry since 1988. He has a body shop in the family and  is the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com).

He can be contacted by email at jyoswick@SpiritOne.com.

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Ed Attanasio (40)

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian. He can be reached at era39@aol.com.

See also Ed's Shop Showcase and Company Connections columns

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Janet Chaney (11)

Janet Chaney has been a long-time contributor to Autobody News. She's a former shop owner and now owns and operates Cave Creek Business Development in Stevensville, Montana. Janet supports many auto body associations can be reached at janet_chaney@earthlink.net

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Walter Danalevich (6)

Walter Danalevich, AAM, has owned Santa Barbara Auto Refinishing in Santa Barbara, California, since 1979. He enjoys sharing his shop management tips with other shop owners and would like to hear about yours. Contact him at sbarbody@earthlink.net

See also his shop website: www.sbautobody.com

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Insurance Insider (27)

The "Insurance Insider" is a corporate-level executive with a Top 10 auto insurer in the U.S.. Although he needs to remain anonymous, he will answer questions emailed to him in future columns. Got a comment or question you’d like to see him address? Email him at Auto.Insurance.Insider@gmail.com

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Rich Evans (40)

Rich Evans is the owner of Huntington Beach Bodyworks and an award winning painter and fabricator. He offers workshops in repair and customization at his facility to share his unique talents. He also appears on a new show on Speed Channel, Car Warriors. See his Twitter (left) and Facebook (right) feeds for more on Rich's active projects.
For contacts and design samples visit www.huntingtonbeachbodyworks.com

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Williams, Larry (18)

Larry Williams is an innovative, award winning parts manager who has been managing profitable parts departments for over 30 years. He recognizes the importance of OEM parts management to collision repairers and now works as a consultant to the industry. He can be reached for consultation at ljoew2@gmail.com.

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Business Beat (1)

Business Beat is a new column launching May 2012 in Autobody News. It will focus on investment activities in the automobile and collision industry and will feature guest columnists on a regular basis. Opinions herein are strictly those of the author. Autobody News accepts no responsibility for investment actions taken or not taken based on this column.

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Thursday, 23 May 2013 17:58

The Power of Persistence in Marketing

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One rule you’ll find in many sales and marketing books is that the average sale is made after the sixth visit or call, but the average sales person gives up after the third visit or call. This information provides a reliable way to increase sales power. The usual sale in a collision repair shop is just getting the owner of a vehicle who brings it into the shop is leave the keys and let the shop do the repairs. But generally a shop also works to sell dealerships, fleet management companies, insurance companies and more on referring business to the shop. While these sales efforts involve direct calls and visits, perhaps the most common violation of this rule is the sale to the vehicle owner who comes in for an estimate.

 

Last modified on Thursday, 23 May 2013 18:01

To view a pdf file of this article with photos, click HERE.

“What’s this Google+ thing I’m hearing about?” or “Should my business have a Google+ page?” and “We just figured out this Facebook thing and now we have to worry about doing Google+?” are among the comments I’ve heard recently at CAA meetings.

I’ve been paying close attention to Google+ for more than a year now, watching it to see how it evolves and grows and reading blogs about it. The consensus is that Google+ is quickly becoming a go-to site for companies of all sizes. People and businesses like it because it offers exposure and interactivity without sacrificing security and privacy.

 

To view a pdf file of this article with photos, click HERE.


A body shop owner came up to me at a California Autobody Association meeting recently and shared his tale of woe. A Multi-Shop Operator (MSO) had opened a location in his hometown, where he had been doing business since the 1970s. The presence of the MSO caused him concern, especially when he lost a DRP to his new neighbor and several of his top techs as well. His first instinct, he said, was to step up his marketing, social media and advertising efforts. When he then told me that he had borrowed $50,000 for marketing and wanted my opinion on where the money should be spent, I was a little flabbergasted.

My first question for him was, “Why did you wait so long?” It surely wasn’t what he wanted to hear at the time and he certainly didn’t like what I told him next. “It might be a little too late.”

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To view a pdf file of this article with photos, click HERE.

There is enough controversy in the industry today to write three or four different stories on the hot topics. I will not contribute to the proliferation of propaganda and conspiracy theories by discussing parts or insurance company direct repair programs. I have another controversy for shops to rally around.

Due to my executive position and the company I am employed by, I have not been able to share my views publicly or within the confines of my corporation. Don’t feel bad for me. That’s why I write these articles. I can share my thoughts and experience without placing my job in jeopardy. I can only imagine what would happen if I decided to challenge “The Institution” and talk about what is widely considered heresy amongst insurance executives.

Thursday, 25 April 2013 21:02

Using Signage to be Unique in the Digital Age

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Are signs still relevant in this digital age of websites, Facebook, Twitter, YouTube and more? The U.S. Census Bureau says 18% of households relocate every year. It’s well known that many people choose a place of business by the attractiveness of its appearance and signs. People who move into the vicinity of a collision repair facility are likely to only know of the shop if they see a sign and like it. The Small Business Agency reports that businesses that add, improve or enlarge signage enjoy an average revenue increase of about 5%.

Signs in this digital age should also have a broader focus. In addition to the usual location and services message, today’s sign should also drive viewers to the shop’s website, Facebook page, and other on-line locations like Twitter, Pinterest and YouTube.  This is especially true of signs not on the shop’s physical property. Shop vehicles with printed information, or a magnetic sign, should definitely emphasize on-line connections in larger type.

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The other day I heard about a lawsuit that I would like to share with you.

A Toyota dealer contacted Safelite to install a windshield into a 2005 Toyota Tundra. The vehicle was involved in a rollover accident and the windshield allegedly “separated from the pickup” resulting in two fatalities.

Safelite contends that they only handled the claim and contracted with a independent class company to handle the installation and they should not be named in the multi million-dollar lawsuit. I’m not going to comment on the merits of the case but it reminds us of the importance of correct windshield and glass installs.

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To view a pdf file of this article with photos, click HERE.

I did a little traveling this month. I got a call from Tony Passwater, the director of the Indiana Autobody Association, who organizes the bi-annual Convention and Technology Exhibition which was held in Indianapolis Feb. 22–23 at the Lincoln College of Technology. See Janet Chaney’s piece on the event, p. 26 this issue.

Last modified on Thursday, 21 March 2013 20:52
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To view a pdf file of this article with photos, click HERE.

I wrote an article a few months ago focusing on inefficiency within body shops. That is, inefficiencies that are most commonly associated with the repair process. If it takes you seven days to repair a vehicle and the shop down the street could have done it in five days, you’ve just cost everyone money.

I recognize that all shops shouldn’t be painted with the same broad brush, but in my view, if you’re inefficient you’re guilty by association. Because of inefficiencies, insurers unnecessarily spend money every day that could have been used to lower premiums or offset the impact of a rate increase. Yes, most insurance companies are profitable, but it’s not as a result of all the great deeds and service provided by body shops.

Thursday, 21 March 2013 19:46

The Selling Estimator’s Job Description

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The collision repair world is changing rapidly these days. I recently attended an autobody association meeting where a representative from Toyota introduced their new Parts Bridge product. The estimating system with which they decide to integrate this product will have exact manufacturer’s billing prices and technical service bulletin information to ensure parts are installed properly. It was suggested that this product would eliminate most supplements. Suddenly a large part of the estimator’s job would be reduced greatly.

At the same time, the competition for jobs is heating up more and more, and consolidators are buying up many of the existing shops. The result of this is sort of a Walmart versus local merchants war. Smaller shops are finding it much harder to compete when a chain of franchise or consolidator shops is gobbling up the lion’s share of the work in an area. How can they fight back?

Last modified on Thursday, 21 March 2013 19:52
Thursday, 21 March 2013 18:18

Blogging for Fun and Profit

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To view a pdf file of this article with photos, click HERE.

People used to think that blogs were light and breezy, written mostly by soccer moms or retired teachers and featuring their poetry, baby pictures and long-winded opinion pieces. But  over the years blogs have changed in a big way. Nowdays, experts on certain subjects will go to blogs exclusively to see what they can’t find anywhere else on the Internet. Blogs have gone from irrelevant to pertinent within the past five years, and today more companies than ever (including body shops) have one blog and maybe even more.

For those of you who have been inside fixing cars too long and don’t know what a blog is, here is my elevator speech. A blog is the morphing of two words (web–log) and in simple terms, it’s a discussion-based or informational site published on the web and including a series of entries (also known as posts) typically displayed in reverse chronological order.

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The industry has been inundated with news about consolidators buying new locations and expanding into markets where they have not traditionally had a presence. To be honest, it’s happening at such a rapid pace that most of us in the insurance industry were caught off guard. In an economy that has struggled, the last thing we expected was capital investment firms plunking down large sums of money to purchase consolidators and then provide capital for aggressive growth. Existing large consolidators investing their own money to buy additional locations was even more surprising to insurers.

 

Last modified on Thursday, 21 February 2013 22:19
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