Fifty years ago today, when tailfins defined the cutting edge of automotive styling and a handful of import auto companies struggled to sell 83,000 units, Toyota Motor Sales (TMS), U.S.A., Inc. began marketing quality cars and trucks in the United States.

TMS opened for business in America on October 31, 1957, in Southern California, and started selling cars the following summer. By the end of 1958, it had sold just 287 Toyopet Crown sedans and one Land Cruiser—a far cry from 2006 sales of more than 2.5 million cars and trucks.

“Over the years, our philosophies of continuous improvement and customer satisfaction have evolved but continue as the ultimate drivers of our success,” said Jim Lentz, TMS executive vice president. “We remain focused on providing American consumers with innovative, quality products for the next fifty years and beyond.”

Fifty years ago, the company started with just two models and 45 dealers. Today, the Toyota, Scion and Lexus lineups feature 27 models offered by more than 1,400 dealers across the nation.

After the Toyopet Crown's lackluster sales performance, Toyota spent seven years carefully studying the needs of American drivers, returning with a new car, the Corona, in 1965. Designed specifically for American roads and tastes, the powerful, compact Corona was an overnight sales sensation and helped establish Toyota’s reputation for high-quality, dependable vehicles.

The Toyota Corolla was introduced to Americans in 1968 and has gone on to become the world’s all-time best-selling passenger car. By late 1975, Toyota became the best-selling import brand in the US, and later became the first international automaker to surpass annual sales of one million vehicles in 1986. Also in 1986, Toyota produced its first car built on American soil —the Corolla FX15—at the New United Motor Manufacturing, Inc. plant in Fremont, CA, a joint venture with General Motors. Today, Toyota operates ten plants in eight U.S. states with an eleventh plant under construction in Mississippi.

In 1989, Toyota established Lexus, its luxury line of vehicles, with the debut of the Lexus LS 400 and ES 250. The brand took off and is now the best-selling luxury line in America. Toyota reached another milestone in 1997, when the Toyota Camry became the best-selling passenger car in the US, a title it has held for nine of the past ten years. A year later, Toyota launched its first full-sized American pickup, the Tundra.

Toyota marked the start of the new millennium with the launch of the Prius sedan, the world's first mass-produced hybrid gas-electric vehicle. Three years later, Toyota's new, breakthrough hybrid technology, the “Hybrid Synergy Drive,” was introduced for use in the all-new 2004 Prius, now the best-selling hybrid in the nation.