ASA-Northwest will be holding its 11th annual Automotive Training Expo (ATE) on March 16—18 at the SeaTac Doubletree Hotel in SeaTac, WA.
Known as the West Coast’s largest event of its kind, this year’s ATE will feature up-to-date training, keynote speakers, the industry’s latest technology, unparalleled networking opportunities and several exhibitors.
According to Jeff Lovell, President and Executive Director for ASA-Northwest, “Our annual ATE is one of our association’s most rewarding events, and the response we’ve received from the industry has been amazing. Our ATE has been nationally recognized as one of the best training events in the country! Our 2017 event was the fourth sold-out ATE in a row with more than 650 attendees going through three days of training and more than 900 industry professionals attending, and the 2018 ATE is shaping up to be just as successful.
“This event is run by ASA-Northwest members, and without their support, it would never happen. The education committee, headed by Brian Smith and Butch Jobst, has been setting up another great year of training with the likes of Richard Flint, Jeremy O’Neal, Cecil Bullard, Gary Smith and Scott Brown, just to name a few.”
ATE 2018 will feature more than 60 management and technical courses taught by the industry’s leading instructors. Friday morning’s offerings include “13 Advanced Sales Strategies” by Cecil Bullard, “6 Steps to Embracing Change” with Richard Flint, John Burkhauser’s “Leveraging Technology to Boost Your Bottom Line,” “Avoid Expensive Diagnostic Mistakes” from Gary Smith, Barry Barrett’s “Selling Needed Maintenance Service,” and “BMW Valvetronic Variable Valve Life” from Scott Manna. The morning classes will also provide the options of Bob Pattengale’s “Bosch Common Rail Diesel,” Rick Kelley’s “Duramax LML and LGH Diesel,” Greg Courter’s “EVAP Diagnostics,” Brent Deffel’s “Fluid Leaks and Sealing Solutions,” Brian Chaffe’s “Simplifying Electronics and Bus System Operation,” and “Mode $06 Diagnostics Beyond DTCs” by Scott Shotton.
Following Friday’s lunch keynote presentation on “Personal Responsibility” by Dan Gilley, attendees will have 12 options for their afternoon training. Danny Sanchez will teach “Building a Winning Culture,” Barry Barrett will focus on “Communication Wins for the Shop and the Customer,” and “Digital Tools for Automotive Professionals” will be taught by Scott Brown. Jeremy O’Neal will discuss “Sales, Profits and Your Effective Labor Rate,” while Randy Briggs covers “Advanced Driver Assistance Systems,” Scot Manna presents on “BMW Driveability Diagnostics,” and Donny Seyfer lectures on “Creation of the Modern Engine.”
Additional offerings include Rick Kelley’s “Cummins 5.9L & 6.7L Theory and Diagnostics,” Eric Ziegler’s “Immobilizer and Anti-Theft System Diagnosis,” Scott Shotton’s “Introduction to Digital Storage Oscilloscopes,” Ken Zanders’ “Introduction to Ford Hybrids,” and Bob Pattengale’s “Unlock the Power of Global 0BD2 for European Vehicles.”
Friday’s training will conclude with ATE’s annual “Fred Says---Roundtable Meeting for Educators,” providing a forum for automotive educators to share their thoughts and ideas as well as updates in NATEF, ASE and AYES.
Richard Flint will begin Saturday morning with his breakfast keynote, titled “Your Future Belongs to You!” A dozen training classes will be held on Saturday morning, including Flint’s “Finding the Right People for Your Company,” Cecil Bullard’s “Marketing for Today,” Barry Barrett’s “Team Building Between Advisors and Techs,” and Dan Gilley’s “Understanding Financials.” Dave Scaler will teach “AC Comeback Analysis,” Gary Smith will cover “Advanced GCI Diagnosis and Theory,” Brian Chaffe will look at “BMW M57 Diesel Engine Technology,” and Craig Shippy will present “Introduction to 0DIS for VM/Audi.” Courses will also be held by Scot Manna on “Logical Diagnostics 3,” Scott Shotton on “Scan Data Analysis for Drivability Diagnosis,” Adam Robertson on “Scan Tool Modern Air/Fuel Management,” and Eric Ziegler on “U Codes and Network Diagnostics.”
During lunch on Saturday, a panel of industry experts will discuss the industry’s future. This panel consists of Carm Capriotto, Jerry Smith, Donny Seyfer, and Scott Brown. Another dozen training sessions will be available on Saturday afternoon: “Continuing on the Path to Earning 20%+/-“ by Cecil Bullard, “Measure, Manage, Market” by Dan Gilley, “The Profitable Service Advisor” by Jeremy O’Neal, “The Telephone---Lifeline or Distraction” by Barry Barrett, “6.7 Ford Powerstroke Diesel” by Brent Delfel, “Engine Mechanical Diagnosis with Electronic Equipment” with Eric Ziegler, “Essential Skills in Electrical Diagnostics” by Bob Pattengale, “GM Chassis System” with Gregory Couter, “GM MOST Protocol” by Ken Zanders, “Start/Stop Technologies” with Randy Briggs, “Technical Business Class” by Dave Scaler, and “Tire Pressure Monitoring Systems” from Adam Robertson.
The final day of ASA-Northwest’s 2018 ATE will commence with Gary Smith’s breakfast keynote on “Diagnostic Prowess: How Insane is YOUR Brain?” The morning will offer 13 training sessions. Gary Smith will teach “Diagnostic Sales & Technical Stuff – What You Need to Know,” Rena Reenebohm will present “Fishing for Millennials,” and Jeremy O’Neal will cover “Hi 5’s and Hugs.” Classes will also include Rod Stephen’s “HR Danger Zones,” Richard Flint’s “The Power of Working Together,” Bob Pattengale’s “Advanced/Essential Skills for Sensors & Actuator Diagnosis,” Ken Zanders’ “GM Network Communications,” Adam Robertson’s “Hybrid Motor and Diagnostics,” Eric Ziegler’s “Leveraging Technologies to Streamline Diagnosis & Repair,” Dave Scaler’s “Practical Mechanical Engine Diagnosis---Using Tools You Already Own,” Greg Couter’s “Refrigeration Diagnostics and Service Procedures,” Scott Shotton’s “Transmission Diagnostics for the Non-Trans Tech,” and Craig Shippy’s “Volkswagen/Audi 1.8 & 2.0 New Engines.”