On July 25, the Houston Auto Body Association (HABA) hosted an “Estimating Solutions for Profit” seminar at the Westin Houston Memorial City Hotel in conjunction with training provided by Sherwin-Williams, an HABA sponsor.
The full-day seminar was taught by Sherwin-Williams Training Center Manager Michael Pellett.
HABA President John Kopriva stated, “Our Board has made a commitment to providing more training and assistance to our members. The days of trading insurer ‘war stories’ and being told ‘You are the only one’ are over.”
“Estimating Solutions for Profits” focused on how to develop and improve the skills necessary to become more profitable in today’s highly competitive collision market.
The seminar was designed to provide attendees with the necessary tools to write and negotiate more profitable estimates by getting paid for work performed, managing paint and materials for profit, utilizing real use of p-pages, effectively communicating with insurance appraisers, and creating a shop profit breakdown and analysis.
The educational session was limited to just 40 owners, managers and estimators to allow for more interaction.
According to Kopriva, “The day consisted of open exchanges of real, everyday issues involving getting paid for what shop technicians are required to do to meet manufacturer-required specifications and returning the vehicle back to its pre-loss condition.”
As HABA strives to bring more value to its members and improve the collision repair industry in their state, they are working closely with the Auto Body Association of Texas (ABAT) to support the Texas Auto Body Association Trade Show on August 25-26 at the Hurst Conference Center.
Kopriva shared, “We are trying to make a definite change in our industry, and we’ve got a really strong relationship with ABAT. We plan on making headway in Texas and have a lot of good training coming along. We want to provide education for shops and try to bring smaller shops along, so they understand exactly how important it is to repair these cars correctly and adhere to manufacturers’ recommended procedures.
“We are planning at least three more training events this year, one each month, and a planning workshop in December. We have big plans and are trying to be more active. Stay tuned because we have lots of exciting things going on in Texas!”
For more information on HABA, visit habaonline.org.