SEMA will also host themed full-day events this year, including the Online Marketing Conference on Monday, November 1. This single-day conference will provide attendees with valuable tools to best optimize their company’s online messages and reach. It will provide sessions on search-engine optimization, search-engine marketing, landing-page optimization, local search, pay-per-click, keywords, social media, forums, blogs and video.
Wednesday, November 3 is “Dealer Day,” where a targeted program specifically for auto dealers will take place from 8:30 a.m. to 1:45 p.m. The program marks the third consecutive year that the “Dealer Day Conference” will be held at the annual trade show. Taking into consideration feedback from previous years, organizers have developed a program for the upcoming show that focuses on the three key components of successful accessory programs. From integration and the sales process to profit generation, the program provides dealers with practical information and resources that will serve as a catalyst in their daily operations.
Also featured will be an operations panel consisting of a dealer principal or general manager, a service manager, a parts manager, a new- and used-car sales manager, an office manager and a finance manager. Participants will receive tools, resources and best practices for starting a successful accessories program, as well as for enhancing an existing program.
“Dealer Day” is sponsored by the National Automobile Dealers Association (NADA) and the National Independent Automobile Dealers Association (NIADA), the 2010 Dealer Day is open to vehicle dealers only. To register please visit www.semashow.com/dealerday.
On Tuesday, November 2, the Vehicle Technology Keynote will feature Jim Campbell, Vice President, GM Performance Vehicles and Motorsports. From 9:00 a.m. to 11:30 a.m. Campbell will discuss “driving green performance” in the industry. Campbell is responsible for integrating the engineering and marketing of performance versions of current production models, as well as all motorsports activities for GM. During Campbell's keynote address, showgoers will learn how GM’s transformation is leading the reinvention of the automobile and how advanced technologies are impacting the performance industry today and creating new business opportunities for SEMA members.
Following Campbell’s presentation will be a panel discussion with industry leaders, including Peter Diamandis from the X PRIZE Foundation, Scott Atherton from the American Le Mans Series, Azhar Hussain from TTXGP eGrandPrix, Imtiaz Haque from Clemson University CU-ICAR, Patrick Reininger from R. L. Polk, Bryan Krulikowski from Morpace as well as rock icon and performance enthusiast Neil Young, leader of the LincVolt team.
I-CAR and SCRS will offer several different training courses during the week. I-CAR will provide collision repair training on November 2 and November 3 and SCRS on November 4 and 5.
The training organization will also provide their TechPro World Tour on the expo floor throughout the event. The TechPro World Tour is a new live welding event that provides attendees with the most current “how-to” information on today’s welding processes.
For a full schedule please visit semashow.com.
