White is classy and likely to be a trendsetter, for instance, in additional layers of clearcoat containing a light gold shimmer or as an exclusive matte white. What makes this all possible is new pigments and manufacturing processes that are making heads turn when it comes to surface texture, effects and haptics – touching behavior. According to the forecast, white will not only be making its mark in the exclusive and premium vehicle category, but will be setting the stage for small and mid-size cars in the long-term as well.

A combination of matte and high-gloss effects in the area of white is particularly sophisticated. What counts are subtle differences and a passion for details, and this applies to color, surfaces, and haptics as well.  “The interplay between a white exterior and a coordinated interior is particularly eye-catching,” said Michaela Finkenzeller, designer of BASF coatings.  “White is actually a very distinctive color. In the automotive sector in particular, it stands out from the crowd.”

Roots of the great white comeback

BASF Coatings’ color stylists and researchers have been observing a manifestation of the white trend for about two years. It’s not just hype or a short-term trend, but rather a metatrend that is making its way through all areas of design and everyday culture. Fashion, furniture, and consumer electronics are all pioneers in the white revolution. One of the best-known examples is the iPod. “From the point of view of society, the new trend toward white is rooted in the search for new values,” added Finkenzeller.