Tuesday, 31 July 2007 17:00

PPG highlights Hot Wheels Spectraflame paint line

Written by  Autobody News staff
Custom painters, car builders, and hot rod enthusiasts are encouraged to enter their vehicles into PPG’s Paint Your Ride contest by creating a paint scheme using any of the 12 vibrant colors from the Hot Wheels® Spectraflame® paint line.

A co-branded line featuring the colors found on  the popular Hot Wheels line of die-cast toy vehicles from Mattel, Inc., the colors are part of the array of custom finishes that can be found in the Vibrance Collection  a PPG brand.

The grand prize winner will be selected from 12 finalists and awarded an exclusive Hot Wheels 1/18” scale model award trophy featuring their winning paint scheme, and be invited as a PPG guest to bring their vehicle to the 2008 SEMA (Specialty Equipment Market Association) show in Las Vegas, to be featured in the PPG booth.

The winning paint scheme will also be considered for use in production of a selected Hot Wheels toy car to be introduced in 2009, manufactured and distributed by Mattel, Inc. In addition, the winning vehicle will be featured on a 2009 PPG calendar along with other finalists, and will appear in the PPG Repaint Reporter magazine.

“This contest should produce some excitement within the restoration industry,” said Randy Cremeans, manager, collision segments, North America for PPG Automotive Refinish. “We anticipate that our custom finishers will create some spectacular designs with the unique selection of colors available through the PPG Vibrance Collection and the Hot Wheels  Spectraflame paint line.”

The 12 eye-popping Hot Wheels Spectraflame colors are: aqua; medium sapphire; lime gold; rich yellow gold; bright emerald; anti-freeze green; orange; bright red; Hot Wheels® blue; hot pink; light red; watermelon; and purple.

 For more information on entering the contest, visit www.ppgrefinish.com.