Columns

 

 

On Thursday, February 18, the Women's Industry Network (WIN) hosted "Why WIN? An Introduction to the Women's Industry Network" to explain WIN's mission, how WIN engages women, why the industry needs WIN and how to get involved.

Wednesday, 03 February 2016 10:14

Best Marketing Techniques to Recruit Top Employees

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It's safe to say that every shop owner in the country is well aware of the enormous need for qualified collision repair professionals—from body technicians, painting technicians, estimators and even front office personnel. With fewer technical school programs in our high schools and colleges and a lack of alternative training programs, we’re not currently creating enough new employees to accommodate the need.

Wednesday, 03 February 2016 09:42

Say Hello to Our Little Friend: El Nino!

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There are a handful of businesses out there that praise bad weather and celebrate when the big one hits, while most of us cower in fear and prefer staying home. Meteorologists, roofers, storm window companies, and of course, body shops, benefit when different degrees of storms hit all ends of our country.

Thursday, 21 January 2016 11:35

Vallejo, CA Shop Gives Car to Single Mom

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Regal Bene 1

Mariah McCauley, a single mom, received a completely refurbished 1999 Toyota 4Runner from Regal Collision in Vallejo, CA. From left, Tanos, Josiah and Sayer with their mother.

 

On December 23, Regal Collision in Vallejo, CA presented a completely refurbished 1999 Toyota 4Runner to Mariah McCauley, a single mother with three children who is a recovering addict.

Thursday, 21 January 2016 11:32

A Decade of WINning

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As the Women’s Industry Network (WIN) approaches its 10th anniversary in 2016, the association celebrates a decade of WINning with big plans for the new year after enjoying a successful 2015.

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Thursday, 07 January 2016 15:58

Marketing Dinosaurs That Should Be Extinct in 2016

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In all industries, there are sworn by marketing practices that will eventually become archaic, due to emerging technologies and other factors. Like anything else, times change and things that were working 10-15 years ago are no longer the best path to take.

Tuesday, 05 January 2016 16:03

A Secret to Success – Dealing with Fear

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I find it interesting that after years of being labeled as the “Lean Process Guy” you less frequently see articles by me on the subject of “Lean” as of late. It is not that I don’t still enjoy Lean and Theory of Constraints, in fact I can still “geek out” and talk about it for hours. The fact is, is that I created my business to help collision repairers not only survive in these challenging times, but to thrive, and right now what shops need even more than process methodologies is to learn to get out of their own way!

December 31 may have marked the end of a new calendar or fiscal year, but there remained a lot of “unfinished business” at the end of 2015 that will spill over to this new year. Here are four statements heard in the past year that highlight continuing activity that will play out in the year ahead.

Tuesday, 22 December 2015 10:59

The Happy, Well Informed Customer

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Even though most collision repair shops understand the importance of creating a positive customer experience, many continue to unknowingly place themselves and their customers in the uncomfortable situations that poor communication commonly creates. I don’t know how many times I have witnessed this scenario; a customer shows up on Friday afternoon to pick up their repaired vehicle and upon being presented with the bill, exclaims, “I didn’t know I had a $500 deductible!” Invariably, these awkward situations always seem to occur with an office full of other customers!

Monday, 14 December 2015 11:19

ARA Works on Important Issues for 2016

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According to Mike Swift, President of the Automotive Recyclers Association (ARA), ARA is jumping into the new year feet first as they explore some very important issues impacting their industry.