The first place award went to Stephen Fink of Terry's Auto Supply in Hollywood, Florida. Stephen proposed the development of 30-second screen ads, to be shown at movie theaters in metropolitan areas. These spots - envisioned to be polished productions of broadcast quality - would provide the motoring public a first-hand view of the high standards and professionalism synonymous with the modern collision repair industry. In addition, they would communicate that it is possible for body and paint technicians to attain a high standard of living.

Fink came up with the idea by doing what he often does: brainstorming ways to solve the challenges facing the industry from the perspective of money not being an issue. "I thought that we need to get the message out to the masses in the most efficient manner," he explained.

"What better way than having a captive audience watching a 30-second commercial with eye-catching images and a positive message about your industry? Now all we have to do is raise enough money and we've accomplished a lot for a relatively small investment. It's a win-win situation that I think everyone in the industry could get behind and see it through to success."

Though happy to learn that he won for what he considers a "pretty darned good idea," Fink is quick to point out the contributions of others. "NABC is one of many great industry organizations who fight daily to improve business," he added. "I'm glad that I have the chance to belong and participate in making the industry a better place."