BASF Corporation earned a Ford World Excellence Recognition of Achievement Award in the area of Corporate Responsibility. At its tenth annual World Excellence Awards ceremony in April, Ford presented awards to 47 of its top global suppliers, including Recognition of Achievement awards to suppliers that improve customer satisfaction by leading key initiatives: New Consumer-Focused Technology, Ford Warranty Reduction Program, Corporate Responsibility and Diversity and Community Service.

    “We are deeply honored to have received this award for excellence in corporate responsibility,” said Ed Guerrini, Global Ford Account Manager for BASF. “I have personally experienced the true commitment employees of BASF Corporation have toward corporate responsibility, and it is very gratifying to know that this commitment is acknowledged by our customer, Ford Motor Company.”

    BASF has long been a supplier of products to Ford Motor Company. As the largest global chemical supplier to the automotive industry, BASF supplies the automotive industry with chemicals that help make automobiles better from the exterior to the powertrain and from the interior to the chassis. Learn more about BASF at www.automotive.basf.com.

Chip Foose joins the team

In other BASF news, the company has signed a multi-year agreement with Chip Foose, well-known automotive and product designer, to promote its waterborne automotive refinishes and to develop a new line of automotive refinish colors under the Foose name.

    No stranger to BASF automotive refinish paint, Chip Foose grew up watching his dad spray BASF’s R-M paint. “I knew about the brand from watching my dad refinish cars while I was growing up. He used R-M,” said Foose.

    Currently, Foose owns Foose Design, a company that specializes in illustration, graphics, ideation model making, surfacing and complete construction of automobiles and automotive related products.

    “When I was creating my business, I was careful to select the “best of the best,” in people and in products, and that included paint,“ said Foose. “I talked to the people who know paint best—the painters and the detailers. And every one of them gave me the same recommendation for paint: BASF.

    “Once I started spraying BASF’s brands R-M and Glasurit, I understood immediately what the detailers were talking about. For years, these BASF paints have helped take my projects to the Ridler Awards, to the Specialty Equipment Manufacturers Association show (SEMA), to the cover of magazines and to TV with Overhaulin’.“

    BASF shares Foose’s desire for the best people and products, which is why the company is so excited to have an official partnership in paint with Foose.

    “Chip Foose has long been a friend of BASF and a fan of our automotive refinish paints,” said Darlene Eilenberger, Director of Marketing for BASF Coatings in North America. “We are very excited about taking our relationship with Chip to a new level as we work with him to create a new line of custom colors.”