Bargnes has been involved in the refinish industry his entire career, starting in his family’s paint distribution business and continuing to his most recent position as BASF’s NAFTA Marketing Director.

A past president of the National Auto Body Council, Bargnes is widely recognized for his frequent participation in industry events and for championing causes that improve the collision industry’s image. In 2005, Bargnes received one of the industry’s highest honors when he was inducted into the collision repair industry “Hall of Eagles.”

“Guy has long been a staunch supporter of the collision repair industry,” said Juan Carlos Ordonez, VP, Automotive Refinish Solutions, “and his background in distribution and depth of experience makes him an ideal choice to help ensure continuing success for our customers and our sales force.”
 

Darlene Eilenberger has been promoted to Marketing Director, NAFTA. She will replace Bargnes as he moves into his new role.
 

Eilenberger has been with BASF Automotive Refinish for 28 years, most recently as Brand Marketing Manager, where she was the chief architect of the Refinish group’s North American strategic marketing plan. Eilenberger was also responsible for brand strategy and product management of BASF Refinish paint lines, including Glasurit, R-M and Limco.
 

“Darlene is the obvious choice to help us lead BASF Refinish in our goal of helping make our customers more successful,” said Juan Carlos Ordonez, VP, Automotive Refinish Solutions.

Prior to her marketing career, Eilenberger served as a technical manager and handled color development, quality control and formula management.
 

“My focus will be to continue to grow BASF's leadership position in the marketplace by adopting new technologies and strategies that help our customers reach maximum productivity and profitability,” Eilenberger said.